The lookbook acts as a vehicle to communicate the attitude of the brand. The photos were taken in the sand dunes of Hout Bay. This setting provided a context that communicates the inspiration of the illustrations and communicates the playful and carefree attitude of the brand. I chose to use a very simple layout to not distract from the photographs but rather let them speak for themselves. To tie the cover of the lookbook back to the T-shirts, I decided to make a patchwork cover comprised of leftover scrap materials and some flower-hammering test prints.
